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Thursday, June 12, 2008

Where are the Apple apps?

I think we're almost out of our version of "one more thing" regarding the WWDC keynote. But there's been one more discussion going on here at HQ I wanted to open up to everybody: Where are the iPhone apps from Apple?

The iPhone offers a lot of cool opportunities (at least we assume) beyond porting programs from other platforms. How about a lite version of iMovie intended for the YouTube crowd: record short video clips, then do basic cuts before posting directly to your YouTube or (get used to it) Mobile Me account.

And what about iPhoto? For the megapixel size of the camera, the iPhone takes great pictures, but why not allow the user to do basic image adjustments?

There's always the chance that Apple held back on their own software given that this was the Developer's Conference: focused on getting others to create apps for the platform. That said, is there any other way to showcase what the device can do than to show off Apple-created apps? We also hear how quick it is to develop for the phone. Developers come out and talk about only working on something for a month, and how easy it is to program. But how about showing us something that's been in development, possibly for years at Apple? Why not show us what's possible when a programming team can devote full attention to creating apps. With time, we'll either start to see these apps, or we'll have to wonder if maybe the SDK doesn't allow for the kind of groundbreaking development we had hoped.

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