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Tuesday, June 3, 2008

Let's not forget the other part of WWDC...

iPhone this, iPhone that. As the WWDC keynote approaches, the chatter is ratcheted up even further abouth the new iPhone, and its slew of features/software.

But let's not forget, WWDC existed long before the iPhone. First and foremost, it is a conference for OS X developers. We might just be looking at a situation in which Steve sneaks something under the radar regarding Mac development, while everyone is worked up in an iPhone frenzy. We already know how the iPhone story ends: Bigger storage, gps, and probably video conferencing. So where could the surprise come from next Monday? How about a new API making it easier to run Windows apps natively under OS X? Maybe the announcement of a similar self-service Apple store independent OS X developers? Maybe some new xCode tricks making development for the Mac and the iPhone simultaneously a cake walk?

Again, even we've speculated on possible hardware announcements like newer MacBooks, or the introduction of a tablet, but it could be a quiet, under-the-radar development tweak that has the greatest long-lasting effect on Apple marketshare and stock price in the long-term.

(And don't forget, we'll have live video coverage of the keynote announcements beginning at noon ET / 9AM PT.)

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