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Monday, June 9, 2008

Ready for a phone buying trip to 1992?

Many years ago, the only way to buy a cell phone was to go into your local carrier store, pick a phone, get it activated, and leave. If you want to take a trip back in time, it looks like Apple might be ready to fulfill your wishes.

Curiously absent from the phone info, is any mention of purchasing the phone online. Further, reports are starting to surface indicating you have to activate the phone in the store, and there might be a penalty if you don't activate within 30 days.

The original iPhone broke new ground, and Apple showed the industry an all-new, and for the consumer, far more convenient way to activate phones. What seemed to be a bold move towards a new customer-empowered world, has fallen back to the old bricks and mortar purchase and activation model.

At the original launch this may have made more sense. After all, the phones could be sent anywhere in the world to be unlocked and used. Now that 22 countries will have the iPhone with several more before the end of the year, the black/grey market for the phone is shrinking. It's a terrible time to decide to fall back to the old way of doing business. Although come to think of it, we didn't have copy and paste, or MMS on phone in 1992 either. Thanks for the trip, Apple.

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