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Tuesday, June 3, 2008

June Apple Fantasy Merger: Nintendo

(Each month we weigh the pros and cons of a particular potential merger for Apple. Please note the "fantasy" part of this speculation: Many times the mergers mentioned couldn't or wouldn't be realistically possible. But put all that aside and enjoy this month's edition of Fantasy Merger.)

Apple has been on a tear conquering the worlds of portable music, cell phones, and computers. There are two areas though, where Apple continues to meet resistance: The settop box (Apple TV) and gaming. This month's fantasy merger would solve both of these problems overnight: Merge/Buy Nintendo.

The Wii has been a success in large part due to the (here it comes) "think different" approach they've taken to game control. From the outside, it seems like there would be several workplace culture similarities between the two companies, more than say Apple and Sony.

Apple would immediately have a gaming hit on its hands, and a device in millions of homes (millions more than Apple TV) in which to stream TV, movies, and music.

Will it happen? As if with all these fantasy mergers, probably not. But not letting little things like company valuations, international ownership issues, and ego clashes get in the way, it looks like a great match.

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