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Monday, June 9, 2008

What we got. What we expected.

And so the WWDC Keynote is in the books. The 3G iPhone was announced. The rumored video chat features were not. The GPS was there, the apps store is there, although not today, and Apple did manage to hit the $199 price point.

To call it underwhelming would be an understatement. We were staffed, and prepared for an afternoon of putting the new applications through their paces. Of showing people just what wonderful things they could do with the new phone. While the new phone, especially the price point will increase sales, especially in new markets, frankly there's very little reason for existing iPhone customers to run out and get one. (even though you can't. Not 'til July.)

This was one of those keynotes that raised more questions than it answers: why can we still not copy and paste? Why is there no mms? Why is mobile me any better than say push email, and why does it seem like such an awkward .mac replacement?

All we know is, the phone will be here next month, along with the apps store, although not even all the demo'ed apps will be available then.

And so, along with mundane things like copy and paste, we didn't hear anything about iChat for Windows, a new tablet, or iPod touch changes. We didn't even get the traditional "up and to the right" sales graph. And no "one more thing."

We can only take comfort in the fact that Phil Schiller made an appearance on stage. At least some keynote traditions remain.

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