Earlier today, it was announced that Steve Jobs would not be giving the Keynote address at Macworld, and that this would mark Apple's last year at the event.
Within minutes, Apple-follower's heads (including mine) were spent spinning. But let me try to offer one optimistic explanation. Apple is, after all, Apple, Inc. and no longer Apple Computer Inc. Lest we forget there's another big electronics event in January: CES.
Maybe Jobs is positioning himself as keynote speaker for CES in 2010. It would be a terrible move to show up at CES this year, while the Mac faithful are gathered elsewhere. It would make sense though, that Jobs would want to go from Keynote speaker of his company's event, to Keynote speaker for the entire industry.
I don't believe Apple can be abandoning big events. They have served so well for launches of products like the iPhone. Sure the HiFi speaker could be introduced at a small press event, but grand, revolutionary products are a different story.
Sure, there are plenty of reasons this could simply be wishful thinking. Let us know your thoughts below.
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2 comments:
We can only hope. :)
It's probably still a long shot.
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