Google, the "do no evil" behemoth has dropped off the Ponemon Institute/ TRUSTe privacy trust survey. New to the survey this year? Why it's our friends in Cupertino. Apple made its debut all the way at #8. Also new to the list? Facebook. American Express comes in at #1. Facebook was lucky to make it in before this month's virus started to make it's way through the site.
I can't think of anything Apple has done differently in the last year to warrant the sudden jump. Brand recognition? Is there something else I'm missing?
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It could be that with the doubling of Apple's market share, more people are enjoying the malware free lifestyle.
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