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Thursday, December 4, 2008

Apple Store Visit Series: 5th Avenue NYC



This is the first in our series chronicling visits to Apple Stores around the country. Want to help? Send us your store experiences at feedback@thedigitallifestyle.tv

As promised during the last installment of tDL Live, here's my take on the Apple Store 5th Ave. My recent visit (Pre-Thanksgiving) to the store was also my first and I need not take 300 words to talk about the cube . . . it's cool.

Store traffic was high for a rainy Saturday in a down economy. Not only were there many people, but many bags . . . consumers are buying. The store seemed well staffed, I didn't really notice many people standing around looking confused or helpless and I was happy to see the store had a real POS, instead of a small army of specialists swarming with easy pay machines. This is in stark contrast to my local store where it's easy pay, or nothing (I don't know about you, but this easy pay really isn't).

As expected the genius bar and iPod bar were busy and creatives were conducting their one to one sessions.

Overall I enjoyed my first trip to the iconic 5th Ave. store. I'm wondering how they sell desktops though. How would you get it out of the store and what would you do with it once you did? If anyone has purchased a Mac Pro from the 5th Ave. store I'd love to know how they handled that.

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