We are quick to point out shortcomings with Apple's latest products. However, I wanted to take a minute to give them kudos on a solid decision. After many years in the middle of the pack, it looks like Apple is poised to be a leader in environmentally sound production. Granted, there are no announced plans to add solar panels to factories, or wind turbines in Cupertino, but Apple is making steady progress on the toxicity and impact of their computers.
We won't go point by point here, especially since Apple has done the job for us with this information page.
Suffice to say, the steps to remove arsenic from glass for example, may not sell you many extra computers, and while there's a PR value to making your product for environmentally sound (just ask us) the actual expense involved probably far outweighs any marketing advantage. So kudos Apple, for doing the right thing, maybe even when it wasn't the best thing to do financially.
1 comment:
It was a brilliant strategic move- financially and politically. They can gain more respect and separate themselves from all other computer companies.
Personally, it makes me proud of Apple, and improves my view of them significantly. They've come across as greedy lately, as a company, and this is a great way to show that they care about people and the planet.
Next step: More attention to the working conditions in those factories in China...
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