iTunes Content Viewers Hit By DRM on VGA Displays

A report at Ars Technica details the story of a man trying to watch purchased content on a projector connected to a new MacBook via a DisplayPort to VGA adapter. Rather than seeing the movie, he was greeted by an error message stating the content could not be played back because the display was not authorized to play protected content.

This is simply inexcusable. It doesn't matter if it's Apple's doing, or the studio's. Back when Apple announced the DisplayPort connector, you may recall, we pointed out on TDL Live that the DisplayPort standard included HDCP (copyright protection) support.

At the time, no one knew how/if this would be implemented with iTunes content. Now it looks like we know.

I squarely blame Apple for this. Why? Because Apple is the only company big enough to stand up to the studios. There are plenty of ways, legal and illegal, to watch/acquire this content online without this hassle. Putting these types of restrictions on legally obtained content is beyond stupid, and can only serve to send people further into the dark torrent corners to look for content. The iTunes store was built on the belief that if you made paid content adequately easy to obtain, it would be a more attractive option than stealing. The worst part is, DVDs still represent the quickest, easiest way for people to rip movies and share them with others. People are not sitting around, grabbing the feed from their computer on its way to the TV to make illegal copies.

It is an unfair burden on the consumer, and a disappointment that Apple has not only played along, but aided this burden by incoporating and activating the DisplayPort HDCP. Ridiculous.

Rhapsody mp3 store review

The sites of digital music days of yore just keep coming back to life. This week Rhapsody announced the opening of their mp3 store component of their site. Touting the compatibility of the downloads with iTunes and the iPod, we had to check it out. If you want to check it out too, it's best to do it now as Rhapsody is offering a $10 credit (has to be used by midnight on the 4th) to try it. And if you do that, you'll discover the shortcomings of the site. Our full video review is below, but the gist of it is, their download manager software to automatically place the songs into iTunes is PC only, and the user interface really brings nothing new to the table. Still, with their $10 credit promotion (and supporting TV ads) it looks like they've gotten one part of the iTunes equation right:

Zune juggernaut breaks into more DRM, NBC hot to trot

How do you make the Zune better? Well, naturally you add the ability for it to police your content for anything pirated. What's so wrong with that? You shouldn't be pirating music or videos, has the RIAA not taught you anything!?!

The story goes that NBC abandoned ship because of Apples tight leash on pricing and their unwillingness to police pirated material. Apparently Microsoft is okay with NBC selling their content for the same price as Apple would have just as long as Microsoft absorbs the difference in cost between that price and the price NBC wants to sell it for. Lets look at that for a moment. If Apple was going to sell an episode of Heroes for $1.99, and NBC wanted to sell that same episode for $6.99 then Microsoft is basically paying NBC $5.00 for each download. I really can't imagine why Apple wouldn't want to do that . . . seems like a GREAT business deal.

As if that decision wasn't confusing enough, Microsoft is working on what I can only assume will be an update to it's desktop software, to detect bootleg media and disallow it from being transfered to the device.

My question: How does it know? This is the age old question of the thermos. The thermos keeps hot stuff hot and cold stuff cold . . . but how does it know? When I go out and purchase a DVD and use good old handbrake to make a legitimate backup how is the software going to recognize this as being legitimate and allow me to put it on my Zune (DISCLAIMER: I don't have a Zune, don't want a Zune, and this whole thing seems like a giant disaster)?

As you can see the move to police your library raises all kinds of concerns. I don't see how this approach really sells more of anything for Microsoft. It seems like they're going to lose money on each download AND push the Zune in a less desirable direction (as if poop brown wasn't enough). I think I'll just keep my iPod.