Oh, you mean there's a new phone coming?

I know someone's job at Apple is to make sure upcoming products are properly promoted to existing customers, but did I really just need the email telling me the iPhone is coming July 11th? Let's not go overboard with making demand for this thing higher. Who would've signed up for Apple email alerts, and wouldn't know the phone is coming? Plus I have a sneaking suspicion the media will remind us several times between now and then. It may have been helpful if the email included a time for launch though...