Multi-Channel Gift Card from Apple

I don't want to make too big of deal out of this, as it may have been Apple Retail policy for some time now. However, I purchased an Apple Store gift card at the local Apple Store today, and on the receipt, it was listed as "Multichannel gift card." This could simply be a change to the way gift cards are differentiated in the store (vs. an iTunes card) or it could indicate a new multi-purpose gift card that could be used in the store, for iTunes, or maybe the new App store...

Rampant speculation, but at least it's not more iPhone news...