It wasn't that long ago that Google and Apple looked like a dream team. We even considered a fantasy merger of the two back in July. How quickly times have changed.
Now it's iPhone vs. Android, Chrome vs. Safari, and perhaps, Apple mobile search vs. Google search. There are some interesting parallels between this situation and the early days of the Microsoft/Apple rivalry. Microsoft was a key software provider for Apple, while also ramping up its own competing OS for IBM PCs and compatibles.
So where will this end? Can Google and Apple work together against Microsoft as a common enemy, or are we seeing the rivalry of the next decade? Will the next generation of Apple users look back on Google vs. Apple in the same way many of us remember Microsoft vs. Apple? It's not entirely unbelievable to see a path in which Microsoft's influence (continues to) declines to a point of an also-ran. Look at the market gains of Firefox, and to a lesser extent, Safari. Look at the move to online applications, and the increasing marginalization of the desktop OS. Yes, these trends could affect Apple as well, but Apple has a booming hardware business Microsoft can't rely on.
With the recent delay/rejection of Apple's voice search app for the iPhone, we might be seeing this new clash of titans coming far sooner than we thought.
What do you think? Is the ultimate showdown of "Do No Evil," and "Think Different" right around the corner?
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