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Friday, April 4, 2008

Note to AT&T: It's not 1998


Word is starting to get out about pogo, the new browser from AT&T. Yes, a web browser. In fairness, there's probably still territory to explore in the web browser space. flock for example, cleverly integrates the social networking aspect of online life today. What does Pogo bring to the table? Well, tabbed browsing, the ability to group similar pages under themes (like technology or sports) and then (here comes the innovation!) you will be able to see those webpages arranged as thumbnails. You know all those times that you can't remember that you go to cnn.com, but gosh, you remember what the homepage looks like? This is your solution.

It also gives you the ability to search your group of sites for information; handy for all those times you don't want to be bothered by all the most relevant results, just the results from the pages you already visit. You can see sites recently visited by clicking on a "viewed" button. Goodbye "history" button! Yes it's cool to see webpages being flipped through in the exact same manner as Apple's Cover Flow feature, but at the end of the day, it adds nothing. Any of these "features" could be added overnight to Safari or Firefox via plug ins. Frankly, it's almost designed as if internet explorer is the only browser the designers had ever seen. Maybe they're relying on that to be the case with most PC consumers as well.

The whole thing feels like something that would've been bundled with AT&T's Worldnet about ten years ago. The can play string music, and show floating camera views of the screen in the preview all they want, the bottom line is, if this is the best they've got, this browser is worst than DOA, it was already dead ten years ago.

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